The campaign, tagged “Sixth Scentiversary,” is scheduled to run from October 25 to November 30, 2026. According to the announcement reported by Nigerian Tribune, customers who purchase perfumes worth at least ₦1 million during the promotional period will qualify for a raffle ticket, subject to the campaign’s terms and conditions.

The initiative is intended to reward customer loyalty, celebrate the company’s growth and strengthen its relationship with fragrance enthusiasts across Nigeria.

Founded in 2020 by fragrance collector and entrepreneur Olaseinde Olufemi Olusola, Seinde Signature specialises in luxury and niche perfumes. The company has developed a business around carefully selected fragrances and curated experiences for customers interested in distinctive scents.

The anniversary promotion follows the retailer’s previous customer engagement initiatives, including its third-anniversary Scentiversary campaign in 2023, which offered qualifying customers and a staff member an all-expenses-paid trip to Milan, Italy.

With the latest campaign, the company is combining its anniversary celebration with a purchase-based reward scheme designed to attract customers and encourage engagement with its fragrance collection.

Customers interested in participating are advised to review the official terms and conditions before making qualifying purchases. Further details are expected through the company’s official communication channels, including its Instagram account, @seinde_signature.

The campaign is expected to close on November 30, 2026, although the full rules governing the draw, including the selection process and prize arrangements, should be confirmed through the company’s official announcements.

For Seinde Signature, the sixth anniversary represents another milestone in its development since launching in 2020, as it continues to build its presence in Nigeria’s luxury fragrance market.

Reporting by TalkNaija Media